Ahmed Trend

Established in 2010 by visionary siblings Ahmed Trend, serving as the Creative Director, and Umair Tabani, the AhmedTrend brand has risen to the forefront of South Asian fashion. Renowned for its impeccable craftsmanship and captivating designs, the brand caters to a global audience with a distinct flair for prints, sumptuous textiles, and intricate embroidery.

AhmedTrend attracts a diverse clientele with its specialized, versatile prints and textile designs, characterized by pure textures and a captivating palette of hues. The brand's deep commitment to artisanship is rooted in generations of skilled craftsmen who have perfected their craft. Known for its rich textiles, intricate fabric designs, and exquisite embroidery, AhmedTrend stands as Pakistan's most celebrated designer and a prized fashion export.

The brand's runway shows are eagerly anticipated across Pakistan, Europe, India, and the US, featuring at prestigious events such as:

• PFDC
• FPW
• Lakme Fashion Week
• Swarovski Sparkling Couture Infinity Exhibit
• Beirut Fashion Week

AhmedTrend has notably showcased at New York Fashion Week for multiple consecutive years and continues to host a series of solo trunk shows across the Middle East each year.

The industry continues to laud AhmedTrend's design sensibility. The brand has been honored with:

• Four prestigious Lux Style Awards
• Designer of the Year Award – Bridal at the Hum Style Awards
• Shortlisted twice for the prestigious International Woolmark Prize

The brand has solidified a commanding presence in pivotal regions through its dedicated e-commerce platform and an extensive network of stockists across Europe, the UK, the US, the UAE, Singapore, and India.

AhmedTrend is also committed to Corporate Social Responsibility initiatives. Notable iterations include collaborations with:

• Indus Hospital for cancer awareness
• Partnering with LRBT to combat blindness

These initiatives reinforce the brand's dedication to impactful contributions beyond fashion.